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LandRover.com: Information regarding the Land Rover Motor Company:
The History of Land Rover The first Land Rover emerged from post-war Britain in 1948 – a brilliantly simple and inventive work-focused vehicle made of aluminum. Brothers Spencer and Maurice Wilks, working for the British car company Rover, created a new vehicle that combined utilitarian simplicity with rugged, dependable quality. An instant success, the Land Rover name was, by the mid-1950s, firmly established as synonymous for durability and off-road excellence. Military and agricultural customers, as well as such demanding clients as the emergency services industry, all found in Land Rover the qualities they needed in a vehicle. By 1959, the 250,000th Land Rover rolled off the production line in Solihull, West Midlands, and the pattern for enduring success in the market was established. But the Land Rover story is about more than just one classic vehicle. The 1960s saw significant demand for four-wheel drive vehicles and Land Rover found itself at the forefront of this burgeoning new market. To meet this challenge, Rover engineers set to work on a vehicle which would combine the comfort and road performance of a family car with the off-road capability of a Land Rover.
Evolution of Land Rover vehicles continued through the 1970s and 80s, with Land Rover vehicles earning distinction in endurance motorsports events such as the Paris-Dakar rally, exemplifying the strength of Land Rover's engineering. A new Land Rover named Discovery was unveiled at the Frankfurt Motor Show in 1989 and immediately carved out a reputation as an exceptional SUV. It was followed by Freelander, a new vehicle that distilled Land Rover DNA into a new size of SUV. It so impressed the editors of Automobile that Freelander immediately made the magazine's coveted "All-Star" list. Today, Land Rover is the only company to manufacture permanent all-wheel-drive vehicles exclusively. This focus is perhaps one reason why Land Rover's values – Adventure, Guts, and Supremacy– shine through in its vehicles so clearly. And the Land Rover brand even extends beyond the vehicles themselves. Our worldwide "Adventures" expeditions, Land Rover Gear clothing line and merchandise, Land Rover Kit vehicle accessories for customization and more capability, our Driving Experience Centres for off-road instruction, and our strong sponsorship links to conservation and sporting organizations all contribute to Land Rover's unique appeal. Now sold in more than 140 countries, Land Rover has traveled from a basic utilitarian product in 1948 to today's automotive icon, as the New Range Rover debuts. Few products can match the recognition and respect accorded to Land Rover vehicles. But perhaps the ultimate endorsement of Land Rover values comes from the vehicles themselves: an incredible three quarters of all Land Rovers ever to be manufactured are still in use today.OFTEN SEARCHED LANDROVER CAR WEBSITES: These websites don't actually exist... Visit the Manufacturers website for info
COMPANY INFO Land Rover North America, Inc., established in 1986, imports and distributes Range Rover, Discovery and Freelander vehicles manufactured for sale in the U.S. by Land Rover in Solihull, England. Land Rover’s worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover Retailer nearest you, call 1-800-FINE 4WD or visit www.LandRover.com. RANGE ROVER NAMED MOST DELIGHTFUL SUV BY STRATEGIC VISION IRVINE, CA, January 13, 2004 – For the second year in a row, Land Rover's Range Rover has been recognized by California-based consumer research company Strategic Vision, Inc. The company announced recipients of the "Total Delight Index" (TDI) award and Range Rover obtained the highest score of all trucks surveyed. The TDI is a very stringent, sensitive metric that concentrates on the consumer's total product satisfaction. "This newly-designed revolutionary tool stretches beyond mere consumer satisfaction and evokes a more positive, emotional response," said Daniel Gorrell, vice president, Strategic Vision. Commenting on Range Rover's first place ranking, Richard Beattie, executive vice president, Jaguar Land Rover North America said, "It is an honor to receive an award that reinforces the confidence we have in Range Rover as the best premium luxury SUV in the marketplace. We will continue to build upon Land Rover 's unique combination of emotionally engaging products to delight current owners and appeal to a new segment of buyers." The 2004 Range Rover HSE and the limited edition Westminster model are available through a network of 154 North American retail outlets. The HSE has an MSRP of $72,250, an increase of $385 over the 2003 model, and the limited edition Westminster carries an MSRP of $84,000. Both figures include destination and delivery charges. The price also includes Roadside Assistance and complimentary scheduled maintenance during the 4-year/50,000 miles warranty period.
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