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The History of Jaguar Motors
Having been associated with Daimler since 1960, Jaguar has always been proud that its most luxurious, flagship models have been designated "Daimler". During 1996 the motor industry celebrated a centenary of motoring and Jaguar was delighted to mark a family birthday by producing a special commemorative "Daimler Century" model to celebrate the centenary of the Daimler Motor Company of Coventry - the oldest surviving British car marque.
 
The limited edition model - only 100 were built - bore the Daimler hallmark fluted radiator grille. Based on the Daimler Double Six long wheelbase model, the Century was distinguished by chromed "Turbine" alloy wheels, chrome body side mouldings and discreet gold-on-black ´Century´ badging. The interior featured supple Autolux leather, with the famous Daimler crested ´D´ woven into each headrest. A special ´Century´ script was inlaid on the passenger side of the burr walnut dashboard, the theme continuing with a Daimler Century logo set into each of the sumptuous lambswool footwell rugs.
 
The year also saw the last XJS roll off the production line on 4 April, to be superseded by the new XK8 coupe and convertible models, which made their debut at the Geneva and New York Auto shows early in the year to critical acclaim. The powerful, flowing lines of XK8 evoke the great Jaguar sports car legends - the XK120, the C, D and E-types and more recently, the XJ220.
 
XK8 is Jaguar´s first new sports car for a generation, representing the latest step in Jaguar´s long term product strategy. Building on Jaguar´s heritage, XK8 delivers a unique blend of style, luxury, refinement and craftsmanship, while setting new standards in the sports car market for dynamic performance, advanced technology, quality and reliability. Jaguar engineers created a completely new body design and a new interior incorporating major feature and functional improvements. Advances in performance and economy over XJS provide best-in-class levels of performance feel and powertrain refinement. The XK8 also maintains Jaguar´s reputation for best-in-class ride and handling balance with new suspension, steering and braking systems.
 
State-of-the-art multiplexed electronics support the comprehensive feature specification and provide world class reliability. The engineering process for XK8 drew heavily from industry best practice, to deliver the new car in just 30 months from programme approval.
 
At the heart of the XK8 is an all-new, AJ-V8 engine. Designed and developed at Whitley, the 4.0 litre, 290bhp, 32-valve, quad cam V8 sets new standards of refined power for the Jaguar marque - high performance, smooth power delivery and exceptional refinement.
 
The AJ-V8 engine is manufactured in an all-new £125 million, dedicated Jaguar facility, located within the Ford Engine Plant in Bridgend, South Wales. The Jaguar facility comprises a linked flow-line of computer numerically controlled machines with automated loading and assembly. Final engine dress and assembly into cars is undertaken at Browns Lane. The AJ-V8, only the fourth Jaguar series production engine in the company´s history, is coupled with Jaguar´s first five-speed automatic transmission, which matches perfectly the engine´s power and torque.
 
The vehicle dynamics systems of the new XK8 are designed to enhance the legendary Jaguar driving experience. The model features a new braking system, electronically controlled variable ratio, speed proportional power steering and new twin wishbone front suspension. The rear suspension is a development of that fitted to the high performance Jaguar XJR sports saloon. Anti-roll bars are fitted front and rear.
 
XK8 incorporates an extensive range of safety features, including twin airbags and pyrotechnic seat-belt pre-tensioners, while the body structure has outstanding impact resistance, exceeding all crash legislation worldwide.
 
From the time of its unveiling at the Geneva Show, when it won a "Best in Show" accolade, the XK8 has attracted awards and plaudits from around the world for its styling, beauty, performance, handling and even its sex appeal! At the same time, the strategies employed in building XK8 have resulted in awards for the Jaguar teams involved in manufacturing the new model. The company won the Manufacturing Industry Achievement Awards "Manufacturer of the Year" award in 1996, and the "Manufacturing Excellence Awards" in 1997.
 
The company celebrated the 75th anniversary of its founding in 1997. The last V12 engined saloon was completed in April and the final in-line six cylinder engined saloon in June. By the mid 1990´s the demand for V12 models had dwindled both in the USA and Europe. The increasingly powerful AJ-16 six-cylinder engine range, particularly in supercharged form - was delivering similar levels of refinement, but with far superior fuel economy.
 
The outgoing six cylinder saloon, launched in 1994, had been the first model of Jaguar´s new era, signalling the quality renaissance of the company. The XJ Series had achieved unprecedented levels of customer satisfaction, equalling the best competitive standards. It has been replaced by the new V8 XJ Series, which builds on this success and is the latest step in Jaguar´s long term product strategy. Subtle refinement of the saloon´s lithe, elegant exterior signals extensive changes beneath the skin. The Jaguar AJ-V8 32-valve, alloy engine, first introduced in the XK8 has now been introduced in the XJ Series saloon in three forms - 3.2 and 4.0 litre normally aspirated, and an ultra high performance supercharged 4.0 litre, all mated to five speed automatic transmissions.
 
Over 30 per cent of the body structure is new or modified for enhanced quality, durability and structural performance. Torsional stiffness, a key determinant of bodyshell refinement is also improved, placing Jaguar among the leaders. The softer shapes of the new bumpers and new front grille complement the sculpted surfaces of the sheet metal. All exterior lamps incorporate the latest complex surface reflector technology, combining a 10 per cent increase in headlamp output with a sparkling "jewel-like" appearance.
 
The interior of the V8 XJ Series is a contemporary evolution of Jaguar´s styling ´signature´, where traditional materials and expert craftsmanship are thoughtfully blended with high technology. Occupant comfort, ergonomics and legroom are improved, while safety is enhanced through new front seat-mounted side airbags and front seat belt pre-tensioners. The bodyshell has also been strengthened to meet the latest worldwide safety regulations.
 
The vehicle dynamics systems of the new V8 XJ Series are redesigned to enhance the legendary Jaguar driving experience. Where possible, the chassis systems of the XK8 sports car were adapted to the requirements of the new V8 saloons. The extensive changes include a new front suspension, the latest generation Teves Mk XX braking system, stability and traction control, variable ratio speed proportional power steering, drive-by-wire throttle management and retuned rear suspension. The new on-centreline differential and two-piece propshaft reduce noise and vibration. Jaguar´s Computer Active Technology Suspension (CATS) introduced on XK8, is standard fitment on supercharged saloon models to provide a unique combination of sports handling and limousine comfort. All models are fitted with Pirelli tyres and alloy wheels. The result is a fully optimised vehicle dynamics package of wheel, tyre and suspension changes tailored for each individual model in the new V8 XJ Series range.
 
The new V8 XJ Series features the same advanced electronics design principles as XK8, to support the comprehensive feature specification, as well as providing world class reliability. The system incorporates multiplex harnessing, a Controller Area Network for all drivetrain functions and a Standard Corporate Protocol for body systems. Multiplexing enables the vehicle´s electronic modules to intercommunicate quickly and share information. It also reduces the number and length of wires for improved reliability and packaging.
 
The same principles as those used in the XK8 product development process were employed, delivering the new saloon range in just 28 months from programme approval. A minimum of 80 per cent by weight of each new Jaguar is recyclable. Care for the environment is a major priority for Jaguar engineers and the new saloons and sports cars reflect the company´s ongoing commitment to an environmentally benevolent strategy. All XK8 and V8 XJ Series bodies are painted at Castle Bromwich, using waterborne paint systems which cut basecoat solvent emissions by 85 per cent.
 
By the end of 1997, Jaguar´s three sites at Browns Lane, Whitley and Castle Bromwich had achieved the stringent QS9000 quality standard. Furthermore, Jaguar had become the first Vehicle Operations company world-wide to achieve the coveted FTPM Checkpoint D - Ford´s Total Productive Maintenance Award - in recognition of the company´s adherence to the philosophy of zero accidents, zero equipment downtime, zero rejects and zero waste. Fittingly, in the year when the company celebrated its 75th anniversary, a major expansion of the Jaguar Daimler Heritage Trust was announced during October. The development will form a lasting memorial to Jaguar´s founder, Sir William Lyons. At the heart of the development will be a new, £1 million world headquarters and museum for the Trust at Browns Lane. The Jaguar Daimler Heritage Trust has the responsibility for preserving a unique and historic collection of vehicles, which graphically trace the lineage of Jaguar and its associated marques back to the very start of the motor industry in the United Kingdom.
 
Early in 1998, Jaguar announced that the mid-sized S-Type sports saloon, (codenamed X200), will make its world debut at the Birmingham International Motor Show in October. The S-Type will be in full production by 1999 and will ensure that Jaguar will enter the new millennium with record levels of production and the broadest product range in the company´s history. The company also announced plans for a new, smaller saloon. Codenamed X400, the car will compete in the C/D sector of the market and will be built at Halewood on Merseyside - which will become a Jaguar plant by the time of the new car´s launch in 2001.
 
Announcing the decision, Nick Scheele commented: "This is excellent news for Jaguar. Over the course of the next four years, we will progress from being a company with just two model lines, selling 45,000 cars

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COMPANY INFO
Our Vision
To become the world's leading consumer company for automotive products and services.

Our Mission
We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
We anticipate consumer need and deliver outstanding products and services that improve people's lives.

Our Values
Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit.
We are an inspired, diverse team. We respect and value everyone's contribution. The health and safety of our people are paramount.
We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society.
We constantly strive to improve in everything we do. Guided by these values, we provide superior returns to our shareholders.


COMPETITIVE COMPARISONS...

Jaguar COMPANY REVIEW - " Your first look at the Jaguar R-D6 concept will trigger one simple response "
"I want one."

Unveiled at the Frankfurt Motor Show, the R-D6 showcases Jaguar's latest technology in lightweight vehicle structures, as well as the performance and refinement of its new diesel engine range. The compact, four-seat coupe is the product of a select team of groundbreaking designers and signifies the "pure, sensuous and sporting design" that will mark all future Jaguars.

"It is a vision of the future of premium motoring: beautiful, fast, agile, efficient and fun," says Jaguar Director of Design Ian Callum.

The R-D6 is formed of aluminum and other composite materials, and its minimal 3,300-pound structure allows capitalization of the 2.7-liter diesel powerplant within. Mated to a six-speed manual transmission, the twin-turbocharged V-6 engine generates 230 bhp and roughly 369 foot-pounds of torque. It can rocket the coupe from zero to 60 mph in less than six seconds with all the grace and agility of a true Jaguar. The cat's top speed is electronically limited to 155 mph.

The R-D6 is 13 inches shorter than Jaguar's smallest car, the X-Type saloon. Its wheelbase measures just 112 inches for a compact design, but its width and height ensure all the road presence of a genuine four-seater. The R-D6 rides on 21-inch wheels that are machined from solid aluminum specifically for this vehicle. Set among sweeping lines and artistic shapes, its headlights are a modern interpretation of Jaguar's classic twin-lamp style. Twin-pipe exhausts are centrally mounted at the rear, and just atop, the iconic leaper has found a new perch at the back of the car.

Inside, the R-D6 juxtaposes classic and contemporary, modern and future. Aluminum accents are interwoven throughout an interior of leather and satin-finish veneer. A broad, solid aluminum "switch beam" and leather-trimmed instrument panel are broken only by the central touch-sensitive navigation and "infotainment" display screen.

Backseat passengers will find a surprising amount of room and comfort in the R-D6. When unoccupied, the rear seats can slide forward and almost interlock with the front seats to double the trunk space. What's truly ingenious: the trunk floor is a two-layer design. Its upper layer moves with the rear seats to allow additional cargo space without rearranging the cargo. For access as practical as it is stylish, the R-D6 features a side-hinged tailgate reminiscent of Jaguar's renowned E-type coupe.

Jaguar ADDRESS
Jaguar Cars, Attn: Customer Relationship Center
555 MacArthur Boulevard
Mahwah, NJ 07430-2327